The Swartz Report: The National Business Aviation Association conference was fascinating.
Last month, I discussed the CinemaCon convention I attended in August and thought it would be interesting to compare this conference to the NBAA – BACE at the Las Vegas Convention Center I attended last week.
The differences were striking.
The NBAA (National Business Aviation Association) is the leading organization for companies relying on aircraft to make their businesses more profitable. I was invited as a guest of SkyMark Refuelers (a big thank you to Mike Ellis for allowing me the opportunity to attend.) I knew this would be an excellent opportunity to meet business owners as well as suppliers, fixed based operators and others to discuss the aspect of business personal property taxes levied against various types of equipment. These types of equipment include refueling trucks, maintenance equipment, private jets and the leasehold improvements situated on airport property.
The event was fascinating.
Exhibitors from all across the globe gathered to show their wares in extremely elegant and sophisticated tradeshow booths. While smaller than past years, this was the largest convention gathering post pandemic Las Vegas has hosted with over 18,000 registered attendees. This is roughly 4-5X the number of attendees at CinemaCon and held in the recently completed West side of the Las Vegas Convention Center (as well as aircrafts located at the Henderson Airport).
The feel of the event was completely different. You had to be fully vaccinated to attend and pick up your credentials for entering. This was streamlined by installing the Clear App on your mobile device; downloading a picture of the front and back of proof of full vaccination card; downloading a picture ID of yourself and showing the application at the Registration Area to collect your credentials. After receiving credentials, masks were not required within the Conference Center. It was as close to “normal” as I’ve felt as part of an indoor setting with so many people. Kudos to the event planners for making this happen so efficiently.
While many conventions highlight the social aspects of getting away, make no mistake, these attendees were here to meet up with clients, learn about the latest technologies and most importantly – conduct business!
The tradeshow booths.
Many tradeshow booths were set up for staging areas for the “chit-chat”, while stairs led to 2nd story conference rooms (within the respective vendor’s booth) for privacy and real work. Additionally, there was a section of floor space dedicated to first time presenters. I spent time meeting with the “first timers” to determine what was the deciding factor to exhibit. Several indicated to me they would recoup their investment as much as 20-30 fold within the next year. I believe anyone would consider that a successful return on investment!
As a summary to these two recently attended conventions, I’m continually reminded of the importance of marketing – Marketing of your company; your brand; yourself! You can never underestimate the power of marketing. It’s completely exhausting, exhilarating and essential for brand awareness, as well as keeping your name out there. I was surprised by the number of different types of companies attending the conference – now it is up to me to see what happens next.
Happy Trick or Treating!
As always, please respond with any thoughts or comments as they are always read and appreciated.

I’ve heard many reports of conference attendance being approximately 40% of previous years’ conferences. I believe this was true for Cinemacon as well. Seeing the interaction amongst the attendees; listening to leaders in the industry discuss the future of movies; looking at the latest in technology to enhance the experience and walking through the trade show area brought back a sense of normalcy that had been missing.
It’s hard to believe we’ve almost completed the 3rd quarter of 2021. As someone mentioned to me the other day, the days are long but the weeks are short. HOW TRUE… This has been a very busy appeal season. I’ve scheduled our planning meetings for both Swartz and Indurante in the coming weeks.
Lunch in Hannibal, MO; a visit to the Lincoln Museum in Springfield, IL and dinner with a few college buddies rounded out Day 1. Notre Dame and lunch with a friend (living in South Bend) of Miriam’s from her Lafayette College days highlighted Day 2, although dinner in Erie, PA was surprisingly excellent and our accommodations in Buffalo were outstanding.


A belated Happy Earth Day to everyone. 🙂 I hope you’re doing your part to make the planet a safer place for us and future generations.
We recently signed a new client with a nice portfolio in central Iowa. There was nothing extraordinary about the deal itself, but how the situation played out reflects the value of relationships. We have a long-time client who is a single tenant on a property. While not the owner of the property, they’re responsible for the property tax liability.
We have another long-time client who owns property managed by a property management firm. We’ve worked closely with the management firm for the past several years. But this year, the property management firm reached out to us independently to see if we would be interested in handling their own portfolio as well as other owners of property they manage.
Another property management firm reached out to me last week. The individual was also someone I’d worked with over 20 years ago with another company. He reached out to me and asked if we were interested in representing the portfolio he managed. He also wanted to know if we were taking on new clients. We have a call with the ownership group and the property management team this week. Hopefully we will secure the deal!
We will see reassessments in Iowa, Missouri and Colorado in 2021, and Johnson County, KS has just released the 2021 commercial/industrial values. It will be interesting to see how the various counties react to the effects of Covid in the real estate arena.

