The Swartz Report: LinkedIn, Websites and the Art of Telling Our Stories
By Donald Swartz, President
Last week, I met with our web designer; LinkedIn guru; bourbon aficionado and all around great guy, Jason Terry of Blue Gurus. We decided to meet after Swartz employees had our month end marketing meeting. As you may know, 2023 will be a significant reassessment year in IA, MO and CO and we anticipate a lot of activity. Sales have been hot, hot, hot over the past two years, but the recent increase in interest rates and the slowing of the economy has seen a softening on the real estate market and other sectors over the past few months.
But back to our marketing meeting…
After reviewing our website, discussing our use (or lack of use) of LinkedIn; social media and other platforms, we agreed it is probably time to “spruce things up” a little bit. We will be meeting with Jason before year end to update a few things and spend time re-learning how to use LinkedIn to provide interesting stories and information to our clients and potential clients. I am very excited to go through the process again and see just how much has changed over the past eight years. (In many respects, I’m a little nervous, too!)
Indurante and Associates, Inc.
One of my goals for 2023 is to spend more time discussing Indurante and Associates, Inc. I purchased this company just over four years ago and really could do a much better job of promoting the company. Focusing on owners of private rail cars, we are the leading provider of property tax services to these owners; handling the filings to the respective states (and counties in some situations), verifying assessments and paying the taxes on behalf of several clients. We are literally the back office for property taxes for many of our clients. Our client base consists of almost 70% of the private fleet market and almost 30% of all private railcars in service. This is a really big deal, but the private railcar industry is so small and familial, I tend to forget to discuss the nuances of the business.
The following items are just some of the services we provide annually:
- Filing of the property tax returns
- Reviewing assessments and tax bills
- Completing speed study analyses
- Filing for tax credits relating to repairs and maintenance
- Obsolescence and idle capacity studies
- Processing and payment of thousands of tax bills on behalf of clients
- Year over Year comparative analysis of taxes paid
This is a partial listing, but as you can see, our group is top notch and we are entering the renewal period for our clients as the 2023 filing season is just around the corner. This service compliments our Swartz & Associates work so well, as we truly handle state AND local property tax matters!
More to come in December, but for now – Happy Thanksgiving to everyone. I hope you have a peaceful and restful holiday!
As always, if you have any questions or comments, you may reach me at firstname.lastname@example.org or email@example.com.
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